“Most of our guests are Saudis or residents in Saudi Arabia… So we have adapted our product from a 100% European offer to a mix with Saudi and Gulf style.”

Mohammed Abdulfattah, events manager at MSC Bellisima. Saudi Arabia rented the MSC Bellissima from its Geneva-based operator MSC Cruises as part of its Saudi Summer campaign designed to encourage tourism from home and abroad. The onboard entertainment, which includes dance shows, concerts and stand up comedians, has been amended to cater for Saudi tourists. [Reuters}