“People used to travel for nature, and then they started to travel for culture and now it’s about lifestyle. It’s about meeting other like-minded people from across the globe and sharing what they are passionate about. The creative industries, such as music, is at the very heart of that.”

–Princess Haifa bint Mohammed Al Saud, Saudi Arabia’s Assistant Minister for Tourism. The royal made the comments at the XP Music Conference, a three-day event featuring discussions on Saudi Arabia’s live events sector, held at the Unesco heritage district of Ad Diriyah on the outskirts of Riyadh. [The National]