Via Josh Corder in skift.com: “100 million visits is no longer sufficient,” he said. “We are well above our targets and well above our 2022 performance. So we must be doing something right.” In 2022, Saudi saw only 16.5 million inbound visitors. But domestically the country saw 77.8 million visitors. Saudi counts that as 94.4 visitors total in 2022 – a 45% increase on 2019 and spend has gone up 25%.
