“By combining creative video content with Twitter’s Trend Takeover+, the campaign generated 68 million impressions, 22 million video views, and 350,000 clicks. Meanwhile, the #صيفنا_على_جوك hashtag drove 28 million impressions, and 8,800 people used it with 84% positive and neutral sentiment during the campaign.”

Twitter Marketing analyzes the Saudi social media campaign to promote its tourism sector. [Twitter Marketing]