“The main goal for younger generations is to make sure they don’t feel entitled. They cannot get a job just because they are a family member. We are cascading this value down so as to demolish entitlement. If you work hard, you will get rewarded.”

-Nouf Al Zamil, Director of Corporate Communications and ICT at Al Zamil Group. KPMG released a study providing insights gathered from interviewing women business leaders from leading family businesses across Saudi Arabia. [KPMG]