“Local [Saudi] designers are benefiting financially from Spark by enabling them to monetize their skills as artists. Understanding how their creative expressions can relate to customers, thus makes a sale…As a business owner, you have to understand that your brand is up for a ride of constant change cultivated by your customers and fueled by your passion. And it starts when you hit the launch button.”

-Bahaa Gazzaz, the owner of the website Spark, discussing his company’s website which transforms artists’ creative expressions into custom-made products. The site has over 50,000 registered users including artists from Saudi Arabia and other parts of the world, Gazzaz said. [Arab News]