“Local designers are benefiting financially from Spark by enabling them to monetize their skills as artists. Understanding how their creative expressions can relate to customers, thus makes a sale… As a business owner, you have to understand that your brand is up for a ride of constant change cultivated by your customers and fueled by your passion. And it starts when you hit the launch button.”

-Bahaa Gazzaz, owner of the website Spark, which transforms artists’ creative expressions into custom-made products. [Arab News]