MUST-READS

• PRIORITY Summit in Miami Highlights Saudi Arabia’s Key Role in Geopolitics, Finance, Technology, and Sports

  The PRIORITY Summit, hosted by the Future Investment Initiative (FII) Institute in Miami, underscored Saudi Arabia's growing influence across geopolitics, finance, technology, and sports. The event attracted top leaders from politics, finance, and technology, reinforcing its status as one of the premier global investment conferences. The summit also served as a call to global investors to participate in multiple opportunities in Saudi Arabia, such as infrastructure, AI, sports, and healthcare, while highlighting opportunities that Saudi investors are keen to pursue internationally. An office to facilitate inbound and outbound investments was announced by the Saudi Minister of Investment, H.E. Khalid bin Abdulaziz Al-Falih, in the presence of Saudi Ambassador to U.S, Princess Reema bint Bandar Al Saud, Abdulrahman Bakir (Managing Director, MISA Americas) and Miami Mayor Francis Suarez.

• PwC working to mend ties with Saudi Arabia

  Global consulting firm PwC is working with Saudi Arabia and its sovereign wealth fund to address issues that have led to a suspension of new consulting projects, reported Reuters.  The Public Investment Fund (PIF), with assets worth $925bn (SR3.5trn) and more than 100 subsidiaries, has instructed its companies to halt project assignments to PwC until February 2026.  This comes two years after PwC received a licence to establish its regional headquarters in Riyadh.  The firm currently employs more than 2,000 individuals across various cities in Saudi Arabia.

• Cracking the Saudi consumer code: what global brands get wrong

  For years, global brands have entered Saudi Arabia with a simple playbook: translate the tagline, swap in local imagery, and assume what works elsewhere will work here. But as Saudi Arabia undergoes a seismic transformation under Vision 2030, this outdated approach is no longer enough. The Saudi consumer is evolving fast, and brands that fail to adapt risk being left behind. One of the biggest misconceptions is treating Saudi Arabia as a single, huge market. The reality? The kingdom is a complex mix of regions, dialects and generational attitudes. What resonates in Riyadh may not land the same way in Jeddah or Dammam. Adding to this complexity is the growing expat population. As Saudi Arabia continues to open up, its workforce is diversifying, and with it, consumer expectations are shifting. The traditional Saudi audience remains vital, but brands must also recognise the needs of a rising expat community that influences market trends.

• Chinese lessons in Saudi schools show growing ties

  In August, Saudi Arabia introduced China's official language as a compulsory second foreign language after English in six of its 13 administrative regions' schools. Mandarin's entry into public schools is the latest sign of growing ties between Saudi Arabia and China, as the oil-rich Gulf kingdom pushes to diversify its economy and strategic alliances. Shaalan and his classmates have three Mandarin lessons a week, taught by their teacher Ma Shuaib, a Chinese national and Muslim who is fluent in Arabic. In their classroom in northern Riyadh, close to the Saudi headquarters of Chinese e-commerce giant Alibaba, Shaalan and his classmates learn Chinese characters shown on an electronic whiteboard.

• Aramco Trims World’s Biggest Payout in Blow to Saudi Budget

  Saudi Aramco expects the total payout to be about $85 billion in 2025, compared with $124 billion last year, it said in a statement Tuesday. The lower distribution, in line with previously announced policy, has been in focus for investors and economists alike as the payout has become a crucial component of the kingdom’s budget amid a multitrillion-dollar plan to transform the economy. The decision represents a crucial choice for the Saudis — risk increasing stress on Aramco’s balance sheet or let the kingdom’s budget deficit widen. The company had flipped into a net-debt position recently, a sharp turnaround from the over $27 billion in net cash a year ago. Last year, the total dividend was almost $40 billion higher than free cash flow — the money left over from operations after accounting for investments and expenses.

• PIF and Goldman Sachs Asset Management sign an MoU to partner on investment in Saudi Arabia, GCC

  PIF and Goldman Sachs Asset Management today announced the signing of a non-binding memorandum of understanding (MoU) for PIF to act as a strategic anchor investor for new private credit and public equity strategies in Saudi Arabia and the wider GCC region. The new investment funds will aim to raise equity capital from international investors, with significant capital allocated for investments in Saudi Arabia. The MoU would further strengthen the domestic asset management industry and encourage regional and international managers to expand their presence in Saudi Arabia. Asset management is part of PIF’s wider efforts to diversify the Saudi economy and enhance local capital markets.

• Saudi Arabia, Russia, Iraq, the United Arab Emirates, Kuwait, Kazakhstan, Algeria, and Oman reaffirm commitment to market stability on healthier oil market outlook

  The eight OPEC+ countries, which previously announced additional voluntary adjustments in April and November 2023, namely Saudi Arabia, Russia, Iraq, the United Arab Emirates, Kuwait, Kazakhstan, Algeria, and Oman met virtually on March 3, 2025, to review global market conditions and the future outlook. Taking into account the healthy market fundamentals and the positive market outlook, they re-affirmed their decision agreed upon on December 5, 2024, to proceed with a gradual and flexible return of the 2.2 mbd voluntary adjustments starting on 1st April, 2025, while remaining adaptable to evolving conditions. Accordingly, this gradual increase may be paused or reversed subject to market conditions. This flexibility will allow the group to continue to support oil market stability.

• Saudi Arabia to consider resuming Lebanon imports, lifting travel ban

  Saudi Arabia will review “obstacles” to resuming Lebanese imports and ending a ban on its nationals visiting Lebanon, the two governments said. The announcement was made in a joint statement released after Lebanese President Joseph Aoun met Saudi Arabia’s de facto ruler Crown Prince Mohammed bin Salman (MBS) in Riyadh on Tuesday – Aoun’s first trip abroad since taking office in January. “The two sides agreed to start studying the obstacles facing the resumption of exports from the Lebanese Republic to the Kingdom of Saudi Arabia, and the measures necessary to allow Saudi citizens to travel to” Lebanon, the statement published by the official Saudi Press Agency said. In April 2021, the kingdom suspended fruit and vegetable imports from Lebanon, charging that shipments were being used for drug smuggling and accusing Beirut of inaction.

• Saudi oil giant Aramco posts drop in full-year profit, slashes dividend

  Saudi state oil producer Aramco reported on Tuesday a decline in net profit to $106.2 billion in 2024, down from $121.3 billion in 2023. The company said it expects total dividends for 2025 of $85.4 billion — a significant fall from 2024′s total of $124.2 billion. This comes as it cut its total payout for the fourth quarter. The oil giant said its base dividend for the final three months of the year would be increased to $21.1 billion, but its performance-linked payout would be just $200 million. This compares to a third-quarter base dividend of $20.3 billion and a performance-linked dividend of $10.8 billion. Lower oil prices hit the company’s net profit last year as crude production around the world increased and demand slowed. Amarco’s realized oil price — the final price the company receives for selling its crude after accounting for transport costs and other factors — dropped to $80.2 per barrel in 2024 from $83.6 the year prior.

• Saudi, Lebanese leaders reaffirm commitment to Taif Agreement and Lebanon’s sovereignty

  Leaders of Saudi Arabia and Lebanon emphasized the importance of enhancing Arab cooperation and coordinating positions on regional and international issues, Saudi state news agency SPA reported on Tuesday. Both sides reaffirmed the necessity of fully implementing the Taif Agreement. This agreement, which ended Lebanon’s civil war, was negotiated in Saudi Arabia, in 1989. They also stressed the importance of ensuring Lebanon's sovereignty over all its territories, restricting weapons to the Lebanese state, and supporting the Lebanese army’s national role - calling for the withdrawal of the Israeli occupation forces from all Lebanese territories. These points were highlighted in a joint statement issued following the official visit of Lebanese President, Joseph Aoun, to Saudi Arabia.

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