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  • How PepsiCo’s Tamakani initiative is empowering Saudi women

    Aamer Sheikh, PepsiCo CEO Middle East, shares how the company’s women empowerment platform aims to support one million Saudi women by 2030

  • Interview: How PepsiCo’s Tamakani initiative is empowering Saudi women

    Launched in 2019, Tamakani is our official woman empowerment platform with the goal to empower one million Saudi women by 2030. PepsiCo has been continuously looking to inspire and guide women in the kingdom through the platform, and the name derives from the Arabic term that translates to “Enable”. At the heart of Vision 2030’s values and our intrinsic values; empowering women comes as a priority. We have firmly established Saudi Arabia as our home in the region for more than 65 years, thus, we aim to grow women’s participation in the job market and continue catering to the diversity and inclusion of women in the kingdom.

  • International Women’s Day: Top moments for Saudi Arabia’s empowered women

    In recent years, Saudi Arabia has taken incredible steps to empower women and promote gender equality. Under the Kingdom’s Vision 2030 plan – introduced by Crown Prince Mohammed bin Salman – the country aims to provide greater opportunities for women and implement several initiatives.

  • International Women’s Day: The Saudi women paving the way for future generations

    Saudi Arabian women have made notable strides in politics, business, education, and the arts, contributing significantly to the Kingdom's rich history and culture. Following are Al Arabiya English’s list of seven Saudi women who have broken down barriers and shattered stereotypes to pave the way for others to follow in their footsteps to mark International Women’s Day on March 8.

  • Saudi sponsorship won’t align with vision for women’s World Cup, says Football Australia chief

    Football Australia (FA) and its stakeholders have reached an "overwhelming consensus" that a reported Saudi Arabia sponsorship deal does not align with their vision for the women's World Cup, FA chief executive James Johnson said on Monday. Both FA and New Zealand Football said last month that they had not been consulted by global soccer governing body FIFA after reports that Visit Saudi will join international brands such as Adidas, Coca-Cola and Visa as major sponsors.

  • Meet the women shaping the future of Saudi Arabia’s music scene

    Loulwa and Jara, Saudi’s first female rapper, are two of the 10 exciting artists featured in a new docuseries called Herstory, currently airing on Arabic streaming platform Shahid.

  • US Soccer to ‘voice concerns’ over Saudi sponsorship at Women’s World Cup

    The U.S. Soccer Federation (USSF) said on Wednesday it would voice its concerns to FIFA over a reported Saudi Arabian sponsorship deal for the Women's World Cup. Last week, co-hosts Australia and New Zealand wrote to FIFA seeking urgent clarification after the Guardian reported Visit Saudi will be named as a major sponsor of the July 20-Aug. 20 tournament. "U.S. Soccer strongly supports human rights and equity for all and believes in the power of our sport to have a positive impact," the USSF said in a statement to the Athletic.

  • World Cup ambassador says Saudi sponsorship would be ‘disempowering’ for women

    Former New Zealand international Maia Jackman said Saudi sponsorship of the Women's World Cup would be in "complete opposition" to female empowerment and set back her work as an ambassador for the tournament. Australia and New Zealand, co-hosts of this year's World Cup, wrote to global soccer governing body FIFA on Wednesday seeking urgent clarification after the Guardian reported Visit Saudi will be named as a major sponsor of the tournament.

  • Saudi Arabia to sponsor Women’s World Cup and tighten ties with Fifa

    Saudi Arabia’s tourist authority is to sponsor football’s Women’s World Cup in Australia and New Zealand this year, despite the country’s history of oppression of women’s rights. Fifa is expected to confirm that Visit Saudi will join international brands such as Adidas, Coca-Cola and Visa in attaching its name to the 32-team tournament that will kick off in front of an expected 50,000 supporters at Auckland’s Eden Park on 20 July.

  • Visit Saudi to sponsor FIFA Women’s World Cup this summer

    As well as including 32 teams and taking place in two countries for the first time, the World Cup will also have a new commercial strategy as world football’s governing body attempts to capitalise on the growing interest in the women’s game.