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  • EA Sports releases FIFA Mobile Saudi Pro League TOTS cards led by Cristiano Ronaldo and Talisca

    Cristiano Ronaldo and Anderson Talisca have been running riot in Saudi Pro League matches. To celebrate their spectacular performances, EA Sports has released the two players' TOTS cards in FIFA Mobile. The pair is joined by other stars of the SPL, and their introduction has created a buzz in the game's community.

  • Dani Speegle to champion women empowerment at first Saudi Arabia Sports Expo

    With CrossFit as her platform, Dani has been on a mission to make a positive impact beyond the sport – having also recently launched her "Girls Who Eat" campaign. Her call to change the narrative on women, including outdated beauty standards and old notions of what they're capable of in athletics and in life, has garnered international support.

  • Saudi Sports for All Federation launches new exhibition in Kingdom

    Scheduled to take place from May 18 to 20 in Riyadh, the family-friendly event will invite Saudi citizens and residents to explore a diverse range of sporting programs and activities. It will be hosted at the Riyadh Front, a venue spanning 10,000 square meters. SFA President Prince Khaled bin Alwaleed Al-Saud, said: “We are delighted to be launching this one-of-a-kind event; a community-focused exhibition that celebrates the power and culture of local sports.

  • Saudi Sports for All Federation launches new exhibition in Kingdom

    Scheduled to take place from May 18 to 20 in Riyadh, the family-friendly event will invite Saudi citizens and residents to explore a diverse range of sporting programs and activities. It will be hosted at the Riyadh Front, a venue spanning 10,000 square meters. SFA President Prince Khaled bin Alwaleed Al-Saud, said: “We are delighted to be launching this one-of-a-kind event; a community-focused exhibition that celebrates the power and culture of local sports.

  • Saudi Arabia’s sports binge seeks economic dividend

    The criticism of Saudi Arabia's sports investments will continue, but the long-term success of the strategy seems inevitable, suggested Alterman. "Emirates Airlines' sponsorship of several European football clubs over more than a decade demonstrates how sports sponsorship can boost branding and awareness," he said, highlighting the success of one of Saudi's regional rivals Dubai. "Saudi Arabia wants people to have curiosity about the Kingdom."

  • Saudi’s Red Sea Global launches adventure sports brand ‘Akun’

    Red Sea Global (RSG) has launched Akun, a new adventure sports brand that will create authentic and unique experiences for guests at RSG destinations, in line with the responsible ethos of the group. Akun (Arabic for ‘to be’) is deeply connected to the ambition of empowering guests to find their way and just be. Be present. Be in the moment. Be real.

  • Saudi Red Sea Global launches new adventure sports brand for megaproject’s guests

    Saudi developer Red Sea Global (RSG) announced the launch of ‘Akun,’ a new adventure sports brand catering to guests visiting the upcoming luxury eco-tourism destination. The latest offering will join water sports and diving brands ‘WAMA’ and ‘Galaxea,’ the project developer said Sunday in a statement to the media.

  • Commentary: LIV Golf, sportswashing and women’s rights in Saudi Arabia in the spotlight as Adelaide event wraps up

    The LIV Golf show, for now, is over. The caravan has rolled on, but not before scenes of wild celebration throughout the weekend. And judging by early reports from fans, players and government officials, it was a success. General-admission tickets were sold out well before the tournament began, giving South Australians and others a rare glimpse at this country's best golfer, British Open champion Cameron Smith.

  • LIV Golf: Greg Norman on sportswashing, PGA Tour resolution

    However you want to differentiate between the two years so far, LIV Golf CEO and Commissioner Greg Norman hasn’t been nearly as vocal this year compared to last. That changed on Thursday when the two-time major champion was joined by Cam Smith and South Australia Premier Peter Malinauskas for a press conference ahead of LIV Golf Adelaide, the upstart circuit’s first event in Australia.

  • Saudi Arabia invests in sports as it tries to reshape its world image

    "There is a lot of issues with a lot of countries," said Saudi Arabia's Minister of Sports, Prince Abdulaziz bin Turkey Al Saud, told 60 Minutes correspondent Jon Wertheim on Sunday's broadcast. Wertheim interviewed Abdulaziz in the Saudi capital Riyadh, and asked the prince if he believes in sportswashing and a country's ability to use sport to repair its image.