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  • The Best SPA Photos from October 2014
     

    In the September edition of the best photos from the Saudi Press Agency, a dazzling performance from Saudi security forces, infrastructure in the Kingdom, ancient woodworking and more.

     
  • Saudi Aramco: Not Your Ordinary NOC
     

    Last month Saudi Aramco opened a 50,000 square foot, state-of-the-art research center in Houston that Saudi Aramco President and CEO, Khalid Al-Falih called, “an upstream research center like no other.”  It will be an extension of Saudi Aramco’s Exploration and Petroleum Engineering Center’s Advanced Research Center (EXPEC ARC) and it’s Research and Development Center both […]

     
  • Why MNCs Must Localize their Saudi Business
     

    Saudi Arabia is one of Europe, Middle East and Africa’s (EMEA) top emerging markets, but it is on an unsustainable growth path that threatens long-term prosperity. In addressing this problem through economic diversification, the government will increasingly push multi-national corporations (MNC) to localize their presence or risk being shut out of the market. Success for […]

     
  • For Saudi Football, a Moment in the International Spotlight
     

    Saudi Arabia’s national football team has had its ups and downs in the last decade, thus far struggling to make a name for itself as a contender in a world full of elite national teams. Nevertheless, the ups and downs of the Saudi program are closely followed by Saudis all over the world and has, […]

     
  • Saudi Athletes in London
     

    London 2012 was historic for both Saudi Arabia and the Olympic games. Saudi Arabia sent its first female athletes ever to the Olympics, completing a strong talking point for the games’ organizers: London 2012 was the first time every country competing in the Olympics sent at least one woman. Sarah Attar (800m) and Wojdan Shahrkhani (Judo) […]

     
  • Five Facts About Saudi Arabian Horses
     

    The 2012 London Olympics have had many controversial headlines in the news about horse sports and Saudi Arabia. With that in mind, many people know about the Arabian horse’s influence in modern Thoroughbreds and equestrian athletics, what about a country these horses originate from? Interestingly, the country of Saudi Arabia is full of horse-related facts […]

     

MUST-READS

  • Saudi: New Sports Law to contain intolerance and discrimination rules; promote foreign investments

    The draft Sports Law, approved by the Shoura Council on Monday, aimed at developing the spirit of decent competition, as well as curbing discrimination, abuse, and intolerance. There are provisions in the law to combat banned doping, as well as to promote international cooperation in the sports fields. The law also aims to encourage investment in the sports field, with the promotion and attraction of local and international sports investments, enhance transparency and governance procedures in various sports activities and fields, in addition to containing illegal practices.

  • Sports companies ink 14 agreements to set up facilities in Saudi Arabia

    New partnerships include agreements with Sportscar manufacturer BAC Cars and VeloceLife to launch a leading manufacturing facility of BAC sports cars in Saudi Arabia, PureGym Group to support expansion of their gym and fitness facilities, Seedorf Group for the establishment of sport academies and sport medical clinics, and Meritus Formula4 to explore the activation of the Formula 4 academies and host championships in Saudi Arabia.

  • Saudi-backed group scoops up more esports companies, broadening gaming influence

    The ESL FACEIT Group, the holding company forged by the acquisition and merger of both ESL and FACEIT by the Saudi-backed Savvy Games Group last year, has officially acquired esports technology and infrastructure company Vindex, according to an official release posted today.

  • Saudi-backed group makes $265m investment in Chinese esports company VSPO

    The announcement is in line with Saudi Arabia’s ambitious plan to become a global hub for gaming and esports by the end of the decade as part of the kingdom’s Vision 2030 project. In September 2022, the Savvy Games Group, which is fully owned by Saudi Arabia’s Public Investment Fund, outlined a SAR 142 billion (~$37.9 billion) strategy that includes the acquisition of a leading game publisher and investment in key companies within the esports sector.

  • Saudi Arabia’s Sports Promotion is a Win-Win for the Kingdom

    As the Vision was being devised, it became evident that one of the sectors that had tremendous yet largely untapped potential was entertainment, including sports. After all, Saudi Arabia’s population has just crossed thirty-five million, making it one of the biggest markets in the Middle East. Our population is also predominantly young, with some 70 percent being under the age of 35. While soccer has always been the most popular sport in the kingdom, Saudi youth of both genders have also been flocking to attend events for sports with which they were previously unfamiliar.

  • Saudi Arabia’s Sports Promotion is a Win-Win for the Kingdom

    As far as Saudi Arabia is concerned, investing in and promoting the sports sector is a win-win. For starters, sports, much like music and film, have universal appeal. They transcend language, borders and politics. In addition to being essential to good health, playing a sport and attending sporting events improves the quality of life of those involved.

  • Saudi Arabia To Boost Regional Esports, Mobile Gaming Through $488M Fund

    Nine66 indicates that, as a result of an incubation program, the number of game startups in Saudi Arabia should almost double from 13 in 2021 to 24 in 2022. Nine66 is a local company in Saudi Arabia that’s creating an integrated support system for game developers around the world, according to its website.

  • Saudi Arabia captures cycling in sports charm offensive

    This week's Saudi Tour is the first of three stage races in the Arabian Peninsula in February, with competitions also scheduled in Oman and the United Arab Emirates. Among the riders are Dutch sprinter Dylan Groenewegen, a winner of five stages at the Tour de France, and German veteran John Degenkolb, who has claimed titles at Paris-Roubaix and Milan-San Remo.

  • Saudi Arabia captures cycling in sports charm offensive

    Cycling is the newest gem in Saudi Arabia's expanding collection of sporting jewels as the conservative Gulf monarchy and its neighbours invest hugely in sport to burnish their international image and diversify their economies. This week's Saudi Tour is the first of three stage races in the Arabian Peninsula in February, with competitions also scheduled in Oman and the United Arab Emirates. Among the riders are Dutch sprinter Dylan Groenewegen, a winner of five stages at the Tour de France, and German veteran John Degenkolb, who has claimed titles at Paris-Roubaix and Milan-San Remo.

  • Mastercard expands partnership for building Saudi esports infrastructure

    According to a Gulf Business report, the Purchase-headquartered company and the Saudi entities will collaborate on developing financial products and offerings aimed at the gamers market. This will include new offerings powered by Web3 technology designed to provide exclusive benefits and immersive experiences in both the physical and digital worlds.