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Recent stories from sustg
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Middle East’s Largest Broadcaster, MBC Group, Taps Banks for IPO — Report
- November 3,2022
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- SUSTG Team
The Middle East’s biggest broadcaster, MBC Group, has tapped two top banks to work on its initial public offering in Riyadh, people familiar with the matter told Bloomberg.
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The Red Sea Development Company is Now ‘Red Sea Global,’ and Will Look to Expand Globally
- October 25,2022
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- SUSTG Team
The Red Sea Development Co., known as TRSDC, has rebranded to now be called Red Sea Global (RSG), the company announced during the sixth edition of Future Investment Initiative (FII) in Riyadh on Oct. 25.
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Sustainability in Saudi Arabia with expert Jeffrey Beyer, the Red Sea’s latest developments, and more – The 966 Episode 63
- October 21,2022
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- SUSTG Team
Episode 63! The hosts welcome Jeffrey Beyer, Managing Director, Zest Associates, a Dubai-based consultancy that develops sustainability solutions for governments and private companies for the low carbon economy. First, the hosts discuss Richard’s one big thing this week, which is Saudi Arabia’s forthcoming Saudi Games, the largest single sporting event ever in Saudi Arabia. Lucien’s […]
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Saudi Aramco Pushes Ahead With IPO of Oil-Trading Unit – Bloomberg Report
- October 20,2022
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- SUSTG Team
Saudi Aramco is pushing ahead with plans for an IPO of its energy-trading business to take place as soon as the end of 2022 or early 2023, Bloomberg reports, citing people familiar with the matter.
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Saudi Arabia’s Crown Prince Mohammed bin Salman Launches National Industrial Strategy
- October 19,2022
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- SUSTG Team
Saudi Arabia’s Crown Prince Mohammed bin Salman launched the Kingdom’s National Industrial Strategy, which aims to increase the industrial exports value to 557 billion riyals by 2030 ($148.34 billion), Reuters reports, citing the Saudi Press Agency.
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British Architecture Studio Foster + Partners Unveils Coral Reef-Like Marine Institute for Red Sea
- October 18,2022
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- SUSTG Team
Designs for the “world’s first fully immersive experiential marine life center” have been unveiled by British architecture studio Foster + Partners to be located on Saudi Arabia’s Red Sea coast, according to a press release from the world-renowned architecture firm.
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Brooks Koepka Wins First LIV Golf Jeddah Event, Overcomes Uihlein on 3rd Playoff Hole
- October 17,2022
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- SUSTG Team
Brooks Koepka holed his birdie putt on the third playoff hole to win the LIV Golf Invitational-Jeddah in Saudi Arabia on Sunday and claim his first victory on the tour.
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Aramco Commences Operations at Arabian Rig Manufacturing: Saudi Aramco’s JV to Manufacture Drilling Rigs in Kingdom for First Time
- October 12,2022
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- SUSTG Team
Saudi Aramco has launched Arabian Rig Manufacturing (ARM), a joint venture firm with American entity NOV, to manufacture drilling rigs and related equipment for the first time in Saudi Arabia.
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MENA Region is the Fastest Growing Adopter of Cryptocurrency — Study
- October 5,2022
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- SUSTG Team
The Middle East and North Africa (MENA) region are the world’s fastest-growing cryptocurrency markets, with the volume of crypto received in the region jumping 48% in the year to June, Reuters reports, citing blockchain researcher Chainalysis.
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Saudi Telecom Giant STC Plans $1 Billion in Investments to Transform Kingdom into Regional Data Hub – Report
- October 4,2022
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- SUSTG Team
Saudi Arabia’s Saudi Telecom Co. (STC), the Middle East’s most profitable mobile operator, “plans to spend about $1 billion to transform the kingdom into a regional data hub, and may sell a stake in its data hub, called Center3, business to finance the plans,” Bloomberg reports.
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MUST-READS
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Saudi Arabia, Lebanon Issue Joint Statement, Stress Taif Agreement and Regional Coordination
The Kingdom of Saudi Arabia and the Lebanese Republic affirmed the importance of strengthening Arab action and coordinating positions on key issues in the regional and international arenas. They also emphasized the importance of the full implementation of the Taif Agreement, the application of relevant international resolutions, the extension of state sovereignty over all Lebanese territories, the exclusive possession of arms by the Lebanese state, reiterating the national role of the Lebanese army, the importance of supporting it, and the necessity of the withdrawal of the Israeli occupation forces from all Lebanese territories.
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PRIORITY Summit in Miami Highlights Saudi Arabia’s Key Role in Geopolitics, Finance, Technology, and Sports
The PRIORITY Summit, hosted by the Future Investment Initiative (FII) Institute in Miami, underscored Saudi Arabia's growing influence across geopolitics, finance, technology, and sports. The event attracted top leaders from politics, finance, and technology, reinforcing its status as one of the premier global investment conferences. The summit also served as a call to global investors to participate in multiple opportunities in Saudi Arabia, such as infrastructure, AI, sports, and healthcare, while highlighting opportunities that Saudi investors are keen to pursue internationally. An office to facilitate inbound and outbound investments was announced by the Saudi Minister of Investment, H.E. Khalid bin Abdulaziz Al-Falih, in the presence of Saudi Ambassador to U.S, Princess Reema bint Bandar Al Saud, Abdulrahman Bakir (Managing Director, MISA Americas) and Miami Mayor Francis Suarez.
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PwC working to mend ties with Saudi Arabia
Global consulting firm PwC is working with Saudi Arabia and its sovereign wealth fund to address issues that have led to a suspension of new consulting projects, reported Reuters. The Public Investment Fund (PIF), with assets worth $925bn (SR3.5trn) and more than 100 subsidiaries, has instructed its companies to halt project assignments to PwC until February 2026. This comes two years after PwC received a licence to establish its regional headquarters in Riyadh. The firm currently employs more than 2,000 individuals across various cities in Saudi Arabia.
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Ninja Seeks $1 Billion Valuation in Fundraising Round Ahead of IPO
Ninja, a Saudi Arabia-based quick commerce firm, is in talks with investors to raise funds, potentially valuing the company at over $1 billion. The funding round is led by Riyad Capital and could close as early as this month. The company is preparing for an IPO by 2027. Operating in Saudi Arabia, Bahrain, Qatar, and Kuwait, Ninja aims to capture a larger share of the Gulf region’s growing e-commerce market. Its business model focuses on the rapid delivery of products like groceries and pet supplies through local fulfillment centers. The company’s expansion into neighboring markets underscores its ambition for regional dominance.
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KFSHRC Rises 20 Spots in Newsweek’s Global Top 250 Hospitals Ranking
King Faisal Specialist Hospital & Research Centre (KFSHRC) has again secured its position as the top hospital in Saudi Arabia for the fourth consecutive year, according to Newsweek’s 2025 ranking of the world’s best hospitals. KFSHRC has made strides, jumping 20 places from last year's list, indicating a 9% improvement in this prestigious ranking. Among more than 200,000 hospitals operating globally, Newsweek and Statista evaluate only 2,400 institutions and publish an annual list of the top 250 hospitals. The ranking is based on various criteria, including medical performance indicators, healthcare outcomes, and expert recommendations from international healthcare professionals. In 2024, KFSHRC set a new record with 1,111 organ transplants in one year, including 500 successful kidney transplants through the paired exchange program, reinforcing its status as a global leader in complex surgeries and organ transplantation. The hospital also provided advanced medical care to patients from 17 different countries, solidifying Saudi Arabia’s position as a premier destination for healthcare.
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SWPC Signs $2.26 billion Jubail-Buraydah Independent Water Transmission Pipeline Project
Saudi Water Partnership Company (SWPC) announces the signing of agreements of Jubail-Buraydah Independent Water Transmission Pipeline (IWTP) project with the consortium comprising Aljomaih energy & water company and Nesma Company Ltd. and Buhur for Investment Company. This project is a significant boost to the water infrastructure in the Al-Qassim and the Eastern provinces that will cater to the drinking water needs in both regions. The pipeline will have a transmission capacity of 650,000 m3/day and a length of 587 km, at a total project cost of 8.5 billion riyals.
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Cracking the Saudi consumer code: what global brands get wrong
For years, global brands have entered Saudi Arabia with a simple playbook: translate the tagline, swap in local imagery, and assume what works elsewhere will work here. But as Saudi Arabia undergoes a seismic transformation under Vision 2030, this outdated approach is no longer enough. The Saudi consumer is evolving fast, and brands that fail to adapt risk being left behind. One of the biggest misconceptions is treating Saudi Arabia as a single, huge market. The reality? The kingdom is a complex mix of regions, dialects and generational attitudes. What resonates in Riyadh may not land the same way in Jeddah or Dammam. Adding to this complexity is the growing expat population. As Saudi Arabia continues to open up, its workforce is diversifying, and with it, consumer expectations are shifting. The traditional Saudi audience remains vital, but brands must also recognise the needs of a rising expat community that influences market trends.
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Chinese lessons in Saudi schools show growing ties
In August, Saudi Arabia introduced China's official language as a compulsory second foreign language after English in six of its 13 administrative regions' schools. Mandarin's entry into public schools is the latest sign of growing ties between Saudi Arabia and China, as the oil-rich Gulf kingdom pushes to diversify its economy and strategic alliances. Shaalan and his classmates have three Mandarin lessons a week, taught by their teacher Ma Shuaib, a Chinese national and Muslim who is fluent in Arabic. In their classroom in northern Riyadh, close to the Saudi headquarters of Chinese e-commerce giant Alibaba, Shaalan and his classmates learn Chinese characters shown on an electronic whiteboard.
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Aramco Trims World’s Biggest Payout in Blow to Saudi Budget
Saudi Aramco expects the total payout to be about $85 billion in 2025, compared with $124 billion last year, it said in a statement Tuesday. The lower distribution, in line with previously announced policy, has been in focus for investors and economists alike as the payout has become a crucial component of the kingdom’s budget amid a multitrillion-dollar plan to transform the economy. The decision represents a crucial choice for the Saudis — risk increasing stress on Aramco’s balance sheet or let the kingdom’s budget deficit widen. The company had flipped into a net-debt position recently, a sharp turnaround from the over $27 billion in net cash a year ago. Last year, the total dividend was almost $40 billion higher than free cash flow — the money left over from operations after accounting for investments and expenses.
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PIF and Goldman Sachs Asset Management sign an MoU to partner on investment in Saudi Arabia, GCC
PIF and Goldman Sachs Asset Management today announced the signing of a non-binding memorandum of understanding (MoU) for PIF to act as a strategic anchor investor for new private credit and public equity strategies in Saudi Arabia and the wider GCC region. The new investment funds will aim to raise equity capital from international investors, with significant capital allocated for investments in Saudi Arabia. The MoU would further strengthen the domestic asset management industry and encourage regional and international managers to expand their presence in Saudi Arabia. Asset management is part of PIF’s wider efforts to diversify the Saudi economy and enhance local capital markets.
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