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  • “Saudi consumers are developing a more sophisticated palate”

    Clients (brands) are demanding more effective marketing strategies in the face of a booming domestic market. The  ever-increasing number of homegrown brands is pushing the boundaries, forcing established players to up their game. This translates to a growing need for data-driven campaigns and innovative experiences that deliver measurable results. The government’s own digital transformation efforts have set a high bar, raising client expectations across industries.

  • Saudi Arabia prepares to welcome thousands of gamers for Esports World Cup

    Saudi Arabia is getting set to put its stamp on the global gaming market this summer when it hosts the Esports World Cup over eight weeks in July and August. Boulevard Riyadh City will be the venue for the competition’s debut from July 4 to Aug. 25. More than 2,500 players are expected to compete for a $60 million prize pool, the largest in esports history.

  • World Health Organization Warns Of MERS-CoV Resurfacing In Saudi Arabia

    The World Health Organization just released a report about the resurfaced MERS-CoV cases in Saudi Arabia. The WHO was alerted by the Ministry of Health of Saudi Arabia about three MERS-CoV cases, including one fatality, from April 10 to 17, 2024. The patients, aged 56 to 60, were males from Riyadh with preexisting health, and were presumably exposed to the virus in a Riyadh healthcare facility.

  • Perspective: Newcomers Bring New Rules

    The world’s challenges are increasingly complex. Borders could not stop the spread of the Covid-19 pandemic, but Russia’s 2022 invasion of Ukraine demonstrated that the kinds of national wars that characterized the 20th century were still relevant. Ideology has faded, and the states of the Global South have grown larger and wealthier. They now expect a larger share of the global pie. While cooperation has become more necessary, the world has entered an era of increased national contestation.

  • Saudi consumers spend $3.11billion during first week of Ramadan

    The number of point-of-sale operations in Saudi Arabia during the first week of Ramadan (March 10-16) reached 168,615,000, with a value of SR11,688,154,000. According to the weekly bulletin for points of sale, issued by the Saudi Central Bank (SAMA), the number of operations in clothing and shoes reached 6,283,000 with a value of SR914,909,000 while the number of operations in construction materials stood at 1,522,000, with a value of SR307,596,000.

  • Amazon Saudi Arabia expands Ramadan meal support drive with Eta’am, enabling millions of customers to contribute through Amazon.sa

    This Holy Month of Ramadan, Amazon Saudi Arabia expands its longstanding partnership with the Saudi Food Bank (Eta’am), further strengthening its support to serve families in need. Building on four years of collaboration to deliver iftar meals, pack and deliver food essentials, organize community iftars, and more, the company will now offer customers across Saudi Arabia a seamless way to contribute essential day-to-day food items to underprivileged families through Amazon.sa.

  • Two deaths from Mers reported in Saudi Arabia in past six months

    Four new cases of Mers, including two deaths in the Middle East, have been reported to the World Health Organisation. In a twice-a-year update on the Middle East Respiratory Syndrome Coronavirus (MERS-CoV) – a disease typically transmitted by camels – four confirmed cases were reported by the Saudi Arabia Ministry of Health in Riyadh and the Eastern and Qassim regions of the kingdom. The deaths occurred between October 19 and December 24, 2023, while all four of those involved, two men and two women aged 59 to 93, had other health conditions.

  • Saudi Aramco raises diesel prices for local consumers by 53 percent

    The global oil producer has raised prices for local consumers three times since 2016. However, the recent jump of 53 percent is unprecedented. According to EFG Hermes Research, diesel prices have been reset at the end of each year since 2021. However, they witnessed increases in the last two years of SAR 0.11-0.12 per liter.

  • Seven announces new Transformers Axis coaster for Saudi Arabia

    Seven, a subsidiary of Saudi’s Public Investment Fund (PIF), is opening the new coaster at three of its 21 entertainment destinations as part of the world’s first Transformers-themed indoor entertainment centres. These are in Riyadh, Dammam and Jeddah. According to Seven, the attraction will offer a thrilling and unrivalled experience, reaching speeds of up to 55 km/h. Developed by amusement ride and coaster company S&S Worldwide, it will be the world’s first Axis coaster.

  • AlUla’s Ancient Kingdoms Festival: Immersive journey into Saudi Arabia’s rich history

    The Ancient Kingdoms Festival is back for its second edition in Saudi Arabia’s AlUla from November 16 to December 2.

    Located 1,100 km from Riyadh, AlUla is home to extraordinary natural and human heritage. The ancient city includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites, dating back thousands of years to when the Lihyan and Nabataean Kingdoms reigned.