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  • Saudi more than doubles 2030 foreign tourism target: minister

    "We have reached 100 million tourists this year, 77 million from home, 27 million from abroad, over 100 million," Tourism Minister Ahmed Al Khateeb said at a conference organised by Saudi Arabia's sovereign wealth fund, describing the 2023 figures. Authorities now hope to hit 150 million tourists by 2030, up from an earlier goal of 100 million, with 70 million of those coming from abroad, up from an earlier goal of 30 million, he said. Read more: https://www.al-monitor.com/originals/2024/02/saudi-more-doubles-2030-foreign-tourism-target-minister#ixzz8QyFBJdm4

  • Saudi Tourism Fund Enlists Local Bank for $346.7 Million Project

    Saudi Arabia’s Tourism Development Fund will help finance a 1.3 billion-riyal ($346.7 million) project in the holy city of Medina together with Riyad Bank, as the kingdom steps up fundraising for a key part of Crown Prince Mohammed bin Salman’s program to diversify the economy. The 15 billion-riyal TDF signed an agreement with Medina-based Knowledge Economic City Co. and Public Investment Fund-backed Riyad Bank to finance a hub it called “the biggest of its kind.” TDF and Riyad Bank will each provide 391 million riyals in funding, according to a statement Thursday.

  • Messi fronts new global campaign for Saudi Arabia tourism

    ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi Tourism ambassador, Lionel Messi. Launching across key target markets in Europe, India and China, the “Go Beyond What You Think” campaign is anchored on the common misconceptions about the destination. It invites audiences to experience the vibrant cultural transformation taking place across Saudi.

  • Saudi’s Neom announces Zardun eco-tourism resort

    Another resort, this time named Zardun, has been announced by Neom – northwest Saudi Arabia‘s $500 billion tourism destination. Zardun is described as a luxury eco-tourism resort. It overlooks the waters of the Gulf of Aqaba and is designed “to redefine luxury within an environmental context”, Neom said in a press release. Zardun will have three boutique hotels, offering a total of 100 rooms and suites. Each hotel will have a different theme. It will also contain a state-of-the-art experience centre with a 360-degree observation deck.

  • Luxury Ecotourism In Saudi Arabia Takes A Major Step Forward With Zardun

    Overlooking the crystalline waters of the Gulf of Aqaba, Zardun is a nature-based resort that will host four ultra-luxury signature buildings, all of which will merge harmoniously with the surrounding landscape. Intended to redefine luxury within an environmental context, Zardun aims to offer the ultimate premium ecotourism experience for discerning guests. Covering an impressive four square kilometers, Zardun will be a carefully restored haven filled with native plants and animals. Stretching down from the mountains to the seashore, its breathtaking beauty will be experienced on arrival by visitors at its state-of-the-art experience center, which includes a 360-degree observation deck.

  • Saudi tourism efforts to get a boost with forum in Riyadh

    Saudi Arabia’s capital is all set to host the second Saudi Tourism Forum as the country strives for 100 million tourists annually by 2030. The event, which will take place at the Riyadh International Convention and Exhibition Center on Jan. 22-24, aims to strengthen collaboration among all stakeholders within the Saudi tourism sector and enhance awareness regarding investment and development opportunities in the industry.

  • In 2023, Saudi Arabian Tourism by Numbers

    For the first time on September 27, 2023, World Tourism Day was celebrated in Riyadh with the presence of tourism ministers from various countries worldwide. Furthermore, the Kingdom was selected to host the 26th General Assembly of the World Tourism Organization in 2025 and was re-elected as the head of the organization’s executive council, showcasing its leadership in the international tourism sector. On the same day, the Riyadh College of Hospitality and Tourism was announced, set to be the world’s largest in providing training and supplying the workforce for the tourism sector.

  • Why Saudi Arabia’s Red Sea coast could be the next big luxury tourism destination

    Travelers are running out of new places to discover, but there could be one treasure hidden in plain sight. Saudi Arabia’s Red Sea coast stretches for more than a thousand miles, from the northern border with Jordan in the Gulf of Aqaba to Yemen in the far south. Much of that, outside of big cities like Jeddah, is undeveloped coastline of turquoise water, offshore islands, pristine beaches and coral reefs.

  • NEOM Unveils Leyja: A New Tourism Destination in Northwest Saudi Arabia

    NEOM has just unveiled “Leyja” as a new tourism destination in Northwest Saudi Arabia. Featuring three different hotels by world-renowned architects, the Leyja region is located in an ancient valley overhung by mountains 400 m tall. The project includes a staggering hotel by Chris van Duijn, a mirrored hotel by Shaun Killa, and a vertical rock hotel by Mario Cucinella. In an attempt to support sustainable tourism, the destination is part of the Saudi Vision 2030.

  • Saudi Arabia’s tourism revolution: Accelerating towards new era of global travel

    In 2023, Saudi Arabia has made significant strides in transforming itself into a premier global tourism destination, with the United Nations World Tourism Organization (UNWTO) Barometer reporting it as the world’s second fastest-growing tourist destination.