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  • Salesforce Expands Presence in Saudi Arabia with New Regional Headquarters in Riyadh

    Salesforce, the world’s #1 AI CRM, today announced plans to expand its presence in Saudi Arabia with a new regional headquarters in Riyadh. Salesforce also announced plans to partner with IBM to open a Center of Excellence in Riyadh. Separately, it pledged to provide upskilling opportunities to 30,000 Saudi citizens by 2030. These investments underscore Salesforce’s growing presence in the region as more companies invest in Agentforce, the digital labor platform for enterprises.

  • Kering holds the first edition of its Kering Generation Award X Saudi Arabia

    In 2018, Kering launched the first edition of its Kering Generation Award in China to support local start-ups with a positive environmental and social impact. Since then, the Kering Generation Award has expanded across several regions, including Saudi Arabia, with the support of the Kingdom’s Fashion Commission. This first Saudi edition focused on identifying startups with a positive impact in the areas of customer engagement, circular economy, and water conservation. During a pitching session in early January, 10 start-ups among 100 were selected by a panel of experts. These 10 finalists then benefited from tailored mentoring before their final evaluation.

  • Global sports pitches leader to design stadium in Saudi Arabia for World Cup 2034

    SIS Pitches, the team behind the record-breaking Kingdom Arena pitch in Riyadh, has announced it will design another major stadium in Saudi Arabia that will host some of the matches at the World Cup 2034. The company, which produces premium hybrid, synthetic, and natural pitches for a variety of sports, has partnered with Aramco Stadium in Al-Khobar. “A year on from the Kingdom Arena, our flagship project for the region, we’re thrilled to be able to announce another major project,” David Ball, Managing Director at SIS Middle East, said in a statement.

  • Saudi Arabia Returns to Lebanon

    The visit of Saudi Foreign Minister, Faisal bin Farhan, to Lebanon last Thursday symbolizes a renewed interest from the Kingdom in the country, and an opportunity to tilt the balance in Lebanon against Hezbollah, and in the Levant – against Iran. The Kingdom has previously supported political forces identified with the Sunni population in Lebanon, to ensure a foothold in the country and try to curb Iran’s influence. However, over the past decade Riyadh significantly reduced its involvement and financial aid to Lebanon, due to the weakening of its local allies, including former Prime Minister Saad Hariri. In light of Hezbollah’s weakening, Joseph Aoun was appointed president and Nawaf Salam as prime minister, both identified with the camp opposed to Hezbollah and supported by Saudi Arabia. The Saudis are satisfied with these developments and see an opportunity to strengthen their influence in Lebanon: “From what I have seen so far and the ongoing discussions in Lebanon, I can be very optimistic,” said bin Farhan before his visit to Beirut. Even in Lebanon, there will be joy at the renewal of Saudi funding, and not without reason did Aoun announce that his first trip outside Lebanon would be to Saudi Arabia.

  • White House envoy met senior Palestinian official in Saudi Arabia

    President Trump's Middle East envoy Steve Witkoff met on Tuesday in Riyadh with a senior adviser to Palestinian president Mahmoud Abbas, according to two sources with knowledge of the meeting. This was the first meeting between a Trump administration official and a Palestinian official since November's election. The sources said the meeting was the result of several weeks of back-channel talks between Trump administration officials and Palestinian leadership. According to one source, Saudi Arabia helped broker the meeting, which took place in its capital.

  • Saudi Arabia reaffirms support for Syria and Lebanon to regain their status

    The Council of Ministers on Tuesday reaffirmed Saudi Arabia’s support for Syria and Lebanon and their peoples. The Cabinet session, chaired by Crown Prince and Prime Minister Mohammed bin Salman in Riyadh, pledged its backing for the efforts aimed at restoring the natural status of the two countries within their Arab and international communities. In a statement to the Saudi Press Agency following the session, Minister of Media Salman Al-Dossary said the Council reiterated this position while discussing the outcome of the recent visits of Minister of Foreign Affairs Prince Faisal bin Farhan to Lebanon and Syria.

  • Turkey Aims for $6 Billion Weapons Deal With Saudi Arabia

    Turkey’s government is hoping to reach a $6 billion defense deal with Saudi Arabia that could see the kingdom buy warships, tanks and missiles, according to Turkish officials familiar with the matter. The agreement, which would involve Saudi Arabia joining a Turkish jet-building project, could be finalized during a visit by President Recep Tayyip Erdogan to the kingdom around March, the officials said. Turkey is trying to grow its defense industry and sees Saudi Arabia, one of the world’s biggest importers of arms, as a key market. The two countries signed a deal in 2023 for the Saudis to buy high-flying drones from Turkish company Baykar. Now, Ankara wants to sell its main battle tank, called Altay, to Saudi Arabia along with missile-defense systems, the officials said.

  • Islamic Arts Biennale 2025 Opens in Jeddah, Saudi Arabia

    The second edition of the Islamic Arts Biennale, titled And All That Is In Between, has officially opened in Jeddah. Organized by the Diriyah Biennale Foundation, the Biennale takes place at the Western Hajj Terminal of King Abdulaziz International Airport, a site that holds profound significance for millions of Muslim pilgrims traveling for Hajj and Umrah. The exhibition scenography is designed by the international architecture firm OMA, enhancing the experience with a thoughtful spatial narrative. The exhibition, which runs until May 25, 2025, explores how faith is experienced, expressed, and celebrated through feeling, thinking, and making.

  • Fifa rejects request for monitoring of migrant workers’ conditions in Saudi Arabia

    Football’s world governing body has been urged by the African Regional Organisation of the International Trade Union Confederation (ITUC-Africa), a trade union organisation that represents 18 million African workers, to increase protections afforded to migrant workers as the Gulf state embarks on the massive construction programme required to deliver the tournament. In response, however, Fifa has argued measures currently in place are sufficient, claiming it mandates hosts to “uphold their respective duties and responsibilities under international human rights standards in all activities associated with the tournament”.

  • Saudi Arabia Set to Hike Oil Prices to Asia to 14-Month High

    Refiners in Asia expect Saudi Arabia to hike its official selling prices (OSPs) to Asia for March to the highest against benchmarks since January 2024, a Reuters survey found on Monday, as Middle East’s key benchmarks are rallying on tightened Russian supply to China and India after the latest U.S. sanctions. Saudi Aramco, the world’s top crude oil exporter, is expected to raise the price of its flagship Arab Light grade to Asia loading in March by up to $2.50 per barrel over the Oman and Dubai benchmarks, three refiners in the Reuters poll said. Another refinery source expects Aramco to hike its OSPs for all grades by $3 per barrel.