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  • SRJ Sports Investments (SRJ), the sports-focused fund launched in August by Saudi Arabia’s Public Investment Fund (PIF), has appointed Danny Townsend as its chief executive officer

    SRJ Sports Investments (SRJ), the sports-focused fund launched in August by Saudi Arabia’s Public Investment Fund (PIF), has appointed Danny Townsend as its chief executive officer.

    “Danny will help drive SRJ’s ambitions to deliver long-term impact through strategic, sustainable investments” Bander Bin Mogren, SRJ chairman, said in a statement. “The Board of Directors are confident in Danny’s leadership and strategic vision for the organization, and we look forward to achieving great success together.”

  • Saudi Arabia’s largest Esports tournament yet scheduled for next summer

    A“boundary-pushing” esports festival is to take place in Saudi Arabia next summer.

    The inaugural Esports World Cup was announced by Saudi Crown Prince Mohammed bin Salman during The New Global Sport Conference on Monday.

    “The Esports World Cup is the natural next step in Saudi Arabia’s journey to become the premier global hub for gaming and esports, offering an unmatched esports experience that pushes the boundaries of the industry,” said Prince Mohammed.

    “The competition will enhance our progress towards realising the Vision 2030 objectives of diversifying the economy, growing the tourism sector, creating jobs in various industries, and providing world-class entertainment for citizens, residents, and visitors alike.”

  • Al-Nassr star Cristiano Ronaldo announces collaboration with Saudi Crown Prince Mohammed bin Salman to host E-Sports World Cup in 2024

    Cristiano Ronaldo was part of a panel in Riyadh, capital of Saudi Arabia, to mark the country launching the first Esports World Cup in 2024. The Al-Nassr forward also met with Saudi Crown Prince Mohamed bin Salman at the event.

  • Saudi Arabia launches Esports World Cup

    “The Esports World Cup is the natural next step in Saudi Arabia’s journey to become the premier global hub for gaming and esports, offering an unmatched esports experience that pushes the boundaries of the industry,” the Crown Prince was quoted as saying.

    “The competition will enhance our progress towards realizing the Vision 2030 objectives of diversifying the economy, growing the tourism sector, creating new jobs in various industries, and providing world-class entertainment for citizens, residents, and visitors alike.”

  • Saudi Arabia, sports and an economic transformation: Video

    Saudi Arabia has been splashing cash on various sporting investments as it looks to diversify its economy away from oil and gas exports. On the ground in Newcastle, home of Saudi-owned Newcastle United Football Club, we explore what this deluge of spending means for the kingdom’s economy and why its growing presence in sport is proving so controversial.

  • Commentary: The politics of Saudi and Iranian sports

    In a similar incident in June, Saudi Arabian Foreign Minister Faisal bin Farhan, in Tehran for the first time since Saudi Arabia and Iran reestablished diplomatic relations, demanded a change of venue for a news conference with his Iranian counterpart because the initially scheduled room featured a photo of Mr. Soleimani on the wall.

  • Saudi Arabia’s MBS calls PGA Tour deal ‘game-changer,’ doesn’t care about sportswashing accusations

    In an interview with FOX News, Saudi Crown Prince Mohammed bin Salman says he “doesn’t care” about sportswashing accusations regarding his kingdom’s sports investments, which include LIV Golf and a planned partnership with the PGA Tour. “Well if sportswashing is going to increase my GDP by one percent, then I will continue doing sportswashing,” bin Salman said in a clip aired Wednesday on "Special Report with Bret Baier."

  • Saudi Arabia sports takeover timeline

    Here's a timeline of some of the most pivotal moments of the country's foray into the sports world -- specifically golf, soccer, Formula One, tennis, boxing and WWE -- and where things could go from here.

  • Mixed martial arts investment latest example of Saudi Arabia’s foray into global sports

    Georgetown University-Qatar visiting associate professor Danyel Reiche, an expert on sports and politics in the Middle East, said countries that try to use sports to improve their global standing can make up only so much ground. In Saudi Arabia’s case, its extensive spending is more about attracting major events to that country. The 2034 Asian Games already are scheduled to take place there.

  • NEOM and Microsoft’s GSIC launch innovative sports program   

    Saudi giga-project NEOM has joined forces with Microsoft to launch a new program, with its sights set on using the power of artificial intelligence to revolutionize the Kingdom’s traditional sports sector. The management of the $500 billion-city has officially unveiled the “NEOM Sports Open Innovation Program” aimed at transforming conventional sports through cutting-edge technologies, with a specific emphasis on artificial intelligence and adventure sports. This program has been launched in collaboration with the Global Sports Innovation Center, leveraging the capabilities of Microsoft.