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  • Saudi prince sees bright future for esports partnership with China

    China's fast-growing esports sector will continue to attract Saudi capital in the years ahead providing huge opportunities for gaming companies and talents in both sides, said a Saudi royalty. The gaming and esports sector in Saudi Arabia is experiencing rapid growth. This aligns with Saudi Arabia's Vision 2030 and economic diversification plans, aiming for long-term prosperity. The vision has enabled the exploration of new sectors, including gaming and esports, benefiting the country enormously, said Prince Faisal bin Bandar bin Sultan, chairman of the Saudi Esports Federation (SEF) and the Arab Esports Federation. Launched by the Saudi government in 2016, Saudi Vision 2030 is an economic and social reform blueprint designed to open the kingdom up to the world, and boost communication and coordination on regional and international affairs.

  • Saudi Arabia Is Pouring Money in Sports. Is Tennis Next?

    Players are ready for a change. “Of all the important sports around the world, I think tennis is clearly the one with the greatest opportunity for financial growth and the most unrealized value,” Maria Sharapova, the retired tennis star, told DealBook. Despite the popularity of tennis, the sport brings in only 1.3 percent of earnings from global media sports rights. That’s partly because tennis is made up of myriad entities — including the Women’s Tennis Association; the U.S. Tennis Association; and independent tournaments. The independently operated organizations make scheduling tournaments difficult and diminish bargaining power for sponsorship and media deals. Erratic scheduling and long matches don’t help entice broadcasters.

  • Saudi Esports Federation, KFC team up to empower female gamers

    In a move that promises to revolutionise the esports landscape in Saudi Arabia, the Saudi Esports Federation (SEF) and Kentucky Fried Chicken (KFC) have unveiled a transformative three-year partnership. This groundbreaking collaboration is dedicated to advancing local gaming talent onto the global stage and includes an initiative aimed at empowering women gamers.

  • Saudi Arabia bids to become a global gaming and esports hub: Video

    Marketplace Middle East heads to the Gamers8 event in Riyadh to explore Saudi Arabia's inroads into a multibillion-dollar industry.

  • Saudi Arabia’s e-sports looking to nurture its own hit games

    Saudi Arabia seems ripe for the video game market but, so far, no one has solved the riddle of how to design a breakout gaming hit that also showcases Saudi culture, acknowledged Faisal bin Homran, chief e-sports officer at the Saudi Esports Federation. There are 25,000 Saudi and foreign developers currently grappling with the challenge, he said. “With the expertise coming from outside and the knowledge being transferred, we will notice some games that can really go internationally,” he said.

  • Team Saudi participates in the Asian Games with 19 sports

    Team Saudi is participating in the 19th Asian Games (Hangzhou 2022), hosted by the Chinese city of Hangzhou, from September 23 to October 8, with more than 12,000 male and female athletes representing 45 Asian countries. The games will see the participation of 193 male and female athletes who will compete in 19 events, namely football, basketball 5×5, handball, athletics, equestrian, darts, fencing, shooting, rowing, weightlifting, boxing, taekwondo, jujitsu, karate, kurash, Table tennis, tennis, golf, and electronic sports.

  • Saudi Arabia builds sustainable sports ecosystem through acquisition of top football talent | Al Majalla

    To control the maelstrom, the SPL has issued a set of regulations governing trades planned for the current summer transfer window. These include recommended contracts with players in their late twenties to early thirties; obtaining SPL's prior approval for transfers involving players who earn more than $3mn; prohibiting transfer bids among local teams; and blacklisting any player who is found to have used an offer as a bargaining chip.

  • Saudi Arabia builds sustainable sports ecosystem through acquisition of top football talent

    To control the maelstrom, the SPL has issued a set of regulations governing trades planned for the current summer transfer window. These include recommended contracts with players in their late twenties to early thirties; obtaining SPL's prior approval for transfers involving players who earn more than $3mn; prohibiting transfer bids among local teams; and blacklisting any player who is found to have used an offer as a bargaining chip.

  • Saudi Arabia’s New Airline Signs its First Sports Sponsorship Deal with Leading Spanish Football Club

    Saudi Arabia's newly launched world-class airline, Riyadh Air and leading Spanish football club, Atlético de Madrid today signed a multi-year partnership naming the airline as the main and official airline partner of the Red and White football club. The partnership marks a significant milestone for both parties and is the first sports sponsorship that Riyadh Air has signed since its official launch on March 12, 2023.

  • Saudi Arabia Aims Higher By Launching Sports Investment Fund

    Saudi Arabia’s Public Investment Fund is taking the next step toward becoming an even bigger player in the business of sports. The PIF announced the formation and launch of SRJ Sports Investments, a sports investment company that aims to accelerate the growth of the sector in Saudi Arabia and MENA. Reports of the PIF’s plan for a multibillion-dollar sports-focused entity emerged last month in the wake of Saudi Arabia’s bombshell agreement with the PGA Tour. Beyond LIV Golf, the PIF also has investments in Newcastle United, Formula 1, and its domestic soccer competition, the Saudi Pro League.