Saudi Labor Reform and a Supermarket Checkout Line

Last month SUSTG featured a Summer 2014 Report Card analysing the Nitaqat Program to significantly increase the number of Saudis in the workforce.  In that article Nathan Field assessed the structural reform required simply to implement the Nitaqat initiative as well as the array of regulatory changes and their impact on the Saudi labor environment.

In today’s Guardian Weekly Benjamin Barthe takes a look at a specific example of Saudization in practice. He traces the evolution of staffing for 30 checkout lines in an ‘ordinary’ supermarket in Saudi Arabia (location and supermarket chain are not named in the article).

In 2011 the supermarket manager recognized the benefits of meeting the Ministry of Labor’s Nitaqat hiring guidelines and set his staff salaries to be competitive with those in the public sector. For his first Saudi male hires, however, the turnover was 100%. “Entering the world of work was such a shock that almost all the new recruits gave up within a few months.

Eventually, the turnover rate moderated.  The productivity rate for Saudi male checkers, however, lagged behind their Asian counterparts.

In 2012 in response to the government’s directive to employ more women in the labor market, particularly in retail environments, the supermarket began hiring female checkers.

Soon, productivity improved.

One day, during a training session, he showed two productivity charts to male checkout staff, their own and one with much better results. The staff were convinced that the other chart was a record of their Asian predecessors. When the manager explained that it showed the productivity of women checkout operators, the men began to work much harder.

Barthe’s article nicely captures the interaction of government policy, tradition and culture and the value of intelligent management.

Ministry of Labour figures show that real progress has been achieved on Saudisation and jobs for women. The share of private sector jobs held by Saudis has risen from 7% to 16% since 2011, with a tenfold increase in the number of women working, up from 50,000 to 500,000. “It won’t just change the labour market; it will transform attitudes and society as a whole,” says one Saudi businessman. “A revolution is under way.”

 





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